Trends in Group Exercise

by Maureen Hagan |  Date Released : 10 Mar 2011

In this edition of audio clinics, Maureen Hagen — physiotherapist, health club chain operator, international presenter and Director of Education for CAN-FIT-PRO — discusses the trends driving group exercise in the fitness industry and how we can position ourselves to benefit from them.

  • Factors driving group exercise in the fitness industry
  • Things that could be missing in the members daily lives
  • Commonality unites
  • Desire to live longer and healthy but with a distain for exercise
  • Breaking the number one barrier to exercise
  • Relationships increase the length of time people exercise
  • Social evidence is a powerful driver of human behavior
  • The benefits of a hybrid fitness professional
  • Versatility means greater job security
  • Service more members and cross recruit
  • Building a career
  • The skills necessary to become a hybrid
  • Always investing in yourself
  • Beware what you’re good at
  • Pick a core competency and then be excellent at it
  • Selling a membership vs. a result
  • Meeting the needs of the member
  • The rise of fee based programming
  • Professionals who capitalize on opportunity are ahead of the trends, those who miss opportunity are behind them
  • Mindset of an educator
  • To be the best you need to learn from the best
  • If nothing changes… nothing changes


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Maureen Hagan

About the author: Maureen Hagan

Maureen Hagan is a Physiotherapist and Physical Health Educator, ACE, Can-Fit-Pro, CALA certified and award winning fitness professional. Maureen has been teaching, training and traveling the world for 30 years sharing her passion and knowledge for fitness and inspiring leaders in her path. Mo is the Vice President of Operations for GoodLife Fitness Clubs and Education Director for Canadian Fitness Professionals, an adidas athlete, the 1996 BodyLife Europe International Educator of the Year, 1998 IDEA Program Director and 2006 IDEA Fitness Instructor of the Year, author of “FIT-iology—study of fitness in action,” “GoodLife Fitness® -6 Weeks to a New Body” and “Newbody Workout for Women – 6 Weeks to a Fit and Fabulous New You.”

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