Over the next 18 years, 7000 people per day will turn 65 years old. The maturing baby boomer is the fitness industry's largest market segment. Additionally, the baby boomer will possess the greatest spending power of any other market for the next 25 years.
Failure to understand and meet baby boomers' needs may be the single biggest mistake a fitness professional can make in his or her career. Conversely the ability to meet their needs as well as relate to them as a market can potentially expose a fitness professional to unparalleled opportunity.
Join Dr. Christian Thompson, chairman of the Department of Exercise and Sport Science at the University of San Francisco, as he explains how the baby boomers are different from any other generation, what they want, and how we can best position ourselves as the fitness solution they’re looking for.
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