How to Tap into the Exploding Market for Baby Boomer Fitness

by Christian Thompson, Ph.D. |  Date Released : 03 Nov 2011

Over the next 18 years, 7000 people per day will turn 65 years old. The maturing baby boomer is the fitness industry's largest market segment. Additionally, the baby boomer will possess the greatest spending power of any other market for the next 25 years.

Failure to understand and meet baby boomers' needs may be the single biggest mistake a fitness professional can make in his or her career. Conversely the ability to meet their needs as well as relate to them as a market can potentially expose a fitness professional to unparalleled opportunity.

Join Dr. Christian Thompson, chairman of the Department of Exercise and Sport Science at the University of San Francisco, as he explains how the baby boomers are different from any other generation, what they want, and how we can best position ourselves as the fitness solution they’re looking for.

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Christian Thompson, Ph.D.

About the author: Christian Thompson, Ph.D.

Dr. Christian J. Thompson, PhD Thompson Fitness Solutions, LLC Department of Kinesiology, University of San Francisco, is an Associate Professor and the Chairman of the Department of Exercise and Sport Science at the University of San Francisco. Christian has published scientific publications on exercise programming for older adults in peer-reviewed journals such as Medicine and Science in Sports and Exercise, Journal of Aging and Physical Activity, and Journal of Applied Research.

At USF, Christian is engaged in numerous research and community projects investigating exercise programming for older adults. In 2007, he received a three year, $600,000 grant from the Department of Aging and Adult Services to study the effectiveness of a progressive falls prevention exercise class on falls and fall risk in community-dwelling older adults who had recently fallen. This work has earned Christian the Outstanding Young Researcher award from the Council of Aging and Adult Development in 2009. In 2010, Christian was awarded a $10,000 grant from the Kaiser Community Benefit Foundation to continue his work in falls prevention.

Christian is a featured author on older adult exercise for the PTA Global certification program and also developed educational content for IDEA, the National Academy of Sports Medicine, the American College of Sports Medicine and the American Senior Fitness Association. He serves as an advisor to many industry groups and has appeared in numerous lay publications such as the IDEA Fitness Journal, San Francisco Chronicle, Cleveland Clinic Health Newsletter, Arthritis Advisor, and GOLF Magazine.

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