How Fear Prevents Personal Training Clients From Achieving Their Goals

by Joseph LeDoux |  Date Released : 18 Aug 2011

If understanding why your personal training clients do the things they do as well as what causes them to fail is important to you, than this may be among the most important interviews you will ever hear.

Much of what we know today about the effect that fear and anxiety has on our behavior we have learned from the work of neuroscientist Dr. Joseph LeDoux. A world renowned professor, researcher and author, he is one of the most widely quoted authorities in the behavioral sciences.

Join us in this interview as Dr. LeDoux explains the role of willpower, how it works and why at times it fails to be an effective change strategy. Dr. LeDoux also explores the anatomy of the brain to dispel the myth that our clients can change the way they feel and consequentially their behaviors by changing their thoughts.

Learn why working on a level of sensory information and behavioral responses are a more effective strategy in helping our clients achieve their goals than working on the level of thought.

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Joseph LeDoux

About the author: Joseph LeDoux

Joseph LeDoux is a University Professor at NYU in the Center for Neural Science, and he directs the Emotional Brain Institute of the Nathan Kline Institute. His work is focused on the brain mechanisms of memory and emotion and he is the author of The Emotional Brain and Synaptic Self.

LeDoux has received a number of awards, including the Karl Spencer Lashley Award from the American Philosophical Society, the Fyssen International Prize in Cognitive Science, the American Psychological Association Distinguished Scientific Contributions Award, the American Psychological Association Donald O. Hebb Award, and he is a Fellow of the American Academy of Arts and Sciences, the New York Acadmey of Sciences, and the American Association for the Advancement of Science.

He is also the lead singer and songwriter in the rock band, The Amygdaloids.

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