Everyone is a Presenter

by Sherri McMillan |  Date Released : 13 Jan 2011

Sherri McMillan is one of the most accomplished and respected authorities in the fitness industry on the subjects of exercise programming and business development. In this audio interview, Can-Fit-Pro’s two-time international presenter of the year discusses why everyone, regardless of his or her position in the fitness industry, is a presenter and therefore must have excellent presentation skills.

  • The importance of being a master communicator
  • Remember, you are always presenting
  • Communication is your opportunity to make a difference and bring forth change
  • What are the key elements of an outstanding presenter
  • Passion about what you do is critical
  • It's hard when you’re not genuine
  • Be prepared and bring forth your best effort, giving everything you can
  • Earn the right to be called an expert
  • Be down to earth and authentic
  • Know how to take knowledge and impart it
  • Create takeaway points and practical application for your audience
  • Planning, execution, and customer service are vital
  • Presentation and communication skills grow your business
  • You must develop relationships with local businesses and other important audience 
  • Entertaining and informative


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Sherri McMillan

About the author: Sherri McMillan

Sherri McMillan, M.Sc., has been inspiring the world to adopt a fitness lifestyle for over 25 years and has received numerous industry awards including the 2010 CanFitPro International Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, and the 1998 CanFitPro Fitness Presenter of the Year. Her million dollar training studio in Vancouver, WA, has been awarded the prestigious Better Business Bureau Business of the Year recognition and the Chamber of Commerce Community Builder award for her community and fundraising efforts. She is a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss," "Fit over Forty" and "The Successful Trainers Guide to Marketing," featured presenter in various fitness DVDs, international fitness presenter, and a spokesperson for Nike, Schwinn and PowerBar.

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