The Power of Presence in Personal Training

by Annette Lang |  Date Released : 11 Dec 2009

  • Introduction to customer service management
  • Why is there so much emphasis on retention?
  • Lack of genuine presence – eating, texting, answering phone calls
  • Trying to get our clients to connect when we are distracted
  • Distraction and fragmentation have become normal and expected
  • What is the effect on current and prospective clients?
  • The dangers of arrogance
  • Bill of rights for Personal Trainers (and their clients)
  • The power of Presence
  • What do other professionals think of us?
  • Take time to take an oath and return to one-on-one relationships
  • Can you keep your focus and attention on your client?
  • Basics – being on time, being prepared, communicating effectively
  • Listening and asking better questions
  • Returning to our promise
  • The discipline of self-evaluation
  • What are we doing to help people reach their goals?
  • New thoughts for the future
  • Conclusion

      Back to top
Annette Lang

About the author: Annette Lang

Annette Lang has been in the health and fitness industry since 1983, working in sales, education, management and personal training. She is one of the most sought-after presenters at health and fitness conferences in the US and abroad. She speaks on a variety of topics related to the education of fitness professionals, contributing to the integrity of the personal training business within health clubs. The conference groups include: Perform Better, The American College of Sports Medicine (ACSM), American Fitness Professionals and Associates (AFPA), the National Academy of Sports Medicine (NASM), International Health and Racquet Sports Association (IHRSA), Club Industry, Towne Sports International (TSI) Summit, Reebok International, Sara’s City Workouts and more. In 2005, Annette presented at international conferences in Moscow and Portugal.

Annette is a Reebok University Master Trainer and helped develop Reebok Reactive Neuromuscular Training (RNT), Reebok Core Training, Reebok One to One Flexibility Training and Reebok Deck Training. She presents for Free Motion Fitness exercise equipment and is one of the original authors for Annette was on the original team of the Equinox Fitness Training Institute, developing and teaching the nationally recognized education program for Equinox personal trainers.

Annette teaches at numerous health clubs on a regular basis, some of her programs being a standard component of the facilities’ education process. The clubs include Equinox, Crunch/Bally, Wellbridge, NY Health & Racquet and many private facilities. Trainers enjoy Annette’s practical way of teaching, making concepts easy to understand and relating topics to real life training on the gym floor. Annette works as a private trainer in New York City.

Full Author Details

Leave a reply

Comments (0)

Back to top