Professional/Self Development Leadership: Changing with the Times by Robert Esquerre | Date Released : 15 Mar 2009 0 comments Close The reality of the economy today Members are educated consumers, and they want value If we have value, we should have no problem Opportunities that are emerging in the fitness industry Are we giving consumers what they want and need? Re-engineering Self reflection Professionals who are positioned to do well regardless of the economy Listen to the consumer Needs are constantly changing, so should we Professionals who are least likely to succeed Fitness professionals who blame circumstances Where’s the big picture? We have to change with the times If we don’t evolve to meet the consumers' evolving needs, they will go somewhere else Its not the four walls, it’s the experience we provide within our four walls that determines value Skills a fitness professional must be fanatical about developing The consumer wants someone to bond with them, to trust them Re-inventing yourself in the next six to 12 months Giving the customer multiple options Five star experiences The fitness concierge The Bob Esquerre list of qualities that make up a leader are: The ability to act as an entrepreneur The ability to take risks The ability to build relationships Empathy The ability to listen The willingness to accept feedback Always ask, "How am I doing?" We promote the most proficient personal trainer and promote them over other trainers and assume they have the skill sets to manage - that’s a nightmare! How does management directly affect service, the success of the department and the growth of the business? Owner sets the tone, manager communicates the message We do not recognize the member as a business asset We do not recognize the employees Decades of experience Back to top About the author: Robert Esquerre Bob Esquerre is both nationally and internationally recognized as a business planner, a leading educator and a programming specialist. Called a Trainer-of-Managers, a Trainer-of-Trainers and a “turn around” business specialist, Bob is an active participant in the global lecture circuit who advises club owners and fitness professionals about how to “make money!” He has served as Corporate Fitness Director for Equinox Fitness Clubs and Fitness Services Director for Northwest Athletic Clubs. As the CEO of the Esquerre Fitness Group, Bob leads a consulting team of subject matter experts who provide business solutions to the fitness industry by focusing on our “core” business: our club members. Full Author Details Related contentContent from Robert Esquerre Leadership: Investing in Yourself by Todd Durkin | Videos Leadership: Influencing Others by Kevin Laferriere | Videos Becoming the Personal Training Executive Part 1 John Hardy | Articles Making the Biggest Decision of Your Career Johnny Leonard | Articles The Secret Trait of Great Leaders Phil Kaplan | Articles Success Series - Part 1 Paul Chek | Articles Education, Application, Integrity Bobby Cappuccio | Articles Tactical Engagement by Robert Esquerre | Videos Medical Exercise Services by Robert Esquerre | Videos Leadership: Changing with the Times by Robert Esquerre | Videos Leave a reply Comments (0) Back to top