Fitness Business in the US Part 1

by Juan Carlos Santana |  Date Released : 03 Aug 2010

  • Shock fitness
  • The biggest problem in the fitness industry
  • Being personal trainers and coaches
  • The ill of the will
  • Changing lives from the inside out
  • Where I can’t turns into I can
  • The loss of our identity
  • Pedagogy, the art of teaching movement
  • What is a personal trainer?
  • The barometer of the human will
  • Transmutation of the will
  • Through movement and effort we can exercise our will
  • What fires the brain?
  • All great coaches have access to the will
  • How technology causes a loss of will
  • Education without experience is information
  • When a person does not know who he is you can sell him anything
  • Create the identity
  • Why we don’t have an identity
  • Giving trainers and coaches a home
  • You can’t create the right tools if you don’t know who the subject
  • Who is our model?
  • Physical fitness is part of cognition
  • Fitness as part of the will
  • What can each individual fitness professional do?
  • If you want to stop searching for the next cool thing start searching inside.



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Juan Carlos Santana

About the author: Juan Carlos Santana

Juan Carlos Santana received his Bachelor and Masters Degree in Exercise Science from Florida Atlantic University. Carlos is the director and CEO of the Institute of Human Performance in Boca Raton Florida. Carlos’ professional responsibilities have included serving as the Chairman of the National Strength and Conditioning Association (NSCA) Sport Specific Conference, the NSCA Florida State Director and as a member of the NSCA Conference Committee. He has also been involved in the certification programs for the American College of Sport Medicine (ACSM) and USA Weightlifting. Carlos has taught Sports Training Systems and Strength Training at Florida Atlantic University and is currently involved in several ongoing research projects. Carlos is currently the Sport Specific Conditioning Column editor for the NSCA Journal. He is a member and Certified Strength and Conditioning Specialist (CSCS) with the NSCA, a member and a certified Health Fitness Instructor with the ACSM.

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