3 Keys to Building Your Business

by Sherri McMillan |  Date Released : 01 Jul 2009

  • Emerging trends in the fitness industry
  • Evolutions of group training
  • Personal training isn’t just one on one anymore
  • Lower price point
  • Greater training frequency
  • Higher income - less drama
  • Staying motivated and productive in the current economic climate
  • Current economic climate presents challenges and opportunities
  • Group training creates security within your income stream
  • Weight loss challenge
  • Creating more options for your clients
  • When you do it right, everyone can win
  • Having systems in place
  • If it not written down, its open for interpretation
  • Without systems, as you grow, you’re just managing crisis
  • Treating the business as your own
  • Thinking of your business as a puzzle
  • Learning from the experience of others
  • What do you want the experience to be from your clients' perspective?
  • What exactly do you want it to look like when you’re finished?
  • Systematizing your business is an ongoing process
  • Going to bed reading
  • A lover of knowledge
  • Tapping into the brains of experts
  • McMillan recommended reading list
    • The E-myth
    • "One Minute Manager" by Dr. Kenneth Blanchard 
    • John Maxwell on Leadership
    • Robert Sharma
    • Stephen Covey
    • Raving Fans
    • Trade Journals
  • You give and you get back
  • You’re going to have to put in long hours
  • Creating a culture that is community focused
  • Systems create your business template
  • Knowing what an experience should look like and feel like
  • Create a high profile business
  • Three keys to building your business
    • Systematize your business
    • Be an insatiable learner
    • Be an insatiable giver

      Back to top
Sherri McMillan

About the author: Sherri McMillan

Sherri McMillan, M.Sc., has been inspiring the world to adopt a fitness lifestyle for over 25 years and has received numerous industry awards including the 2010 CanFitPro International Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, and the 1998 CanFitPro Fitness Presenter of the Year. Her million dollar training studio in Vancouver, WA, has been awarded the prestigious Better Business Bureau Business of the Year recognition and the Chamber of Commerce Community Builder award for her community and fundraising efforts. She is a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss," "Fit over Forty" and "The Successful Trainers Guide to Marketing," featured presenter in various fitness DVDs, international fitness presenter, and a spokesperson for Nike, Schwinn and PowerBar.

Full Author Details

Leave a reply

Comments (0)

Back to top