I know, we are not supposed to give anything away for free as fitness professionals.
Time is money and money is time.
I get all of that.
However, think about this for a moment. Have you ever tried the free samples in the mall in the food court and then purchased a meal?
Have you ever tried a free smoothie sample at a health fair and then purchased the protein powder?
Have you ever had a free massage and then signed up for a 10 pack of massages for the future?
If so, then you do understand the power of free!
Today, I’d like to share with you three reasons why we as fitness professionals should be running free challenges and programs several times a year.
Every fitness professional should have a list. That list should consist of the following people:
- Current Clients
- Former Clients
- Prospects (those who have expressed some interest in working with you, but have not yet).
- Partners (strategic alliances like massage therapist, chiropractors, etc.).
Our list is where we nurture the people mentioned above. At least once/week (if not more), our list should be receiving communication from us.
In my respective business, I send out a general newsletter every Tuesday and a blog/education moment every Friday.
My purpose for this is twofold : 1. We want to become their fitness expert. 2. We want to be top of their mind when they (or someone they know) need our services.
One of the best ways to grow our list is through running free challenges and programs. For example, I run a 5-day nutrition reset that includes a suggested meal plan, recipes, a grocery shopping list and a Facebook support group.
Current Clients Can Bring Their Friends
Another way to get your current clients to refer you is to offer their sphere of influence something for free.
At my studio, we do several “bring a friend in for free for a week” programs.
This is always a win for each party because your current client gets to show off their trainer and facility where they are getting great results. It’s a win for the friend because they get a week of free fitness while working out with their friend!
Business Success is a Numbers Game
It takes several lead generation sources to be successful in the long run.
Facebook ads are not going to give you your return on investment for the cost we are currently paying.
Running free challenges and programs gives us another bucket to drop in names. The more buckets we have to drop names into, the more likely we will find those who are ready to work with us.
In conclusion, if you are not currently running free challenges and programs to grow your business or personal training list, I suggest you do.
Running free challenges and programs helps to:
- Grow our list.
- Bring in the friends of our current clients.
- Give us another resource to attract new clients.
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