Three Things to “Wow” Your Clients Now

Maurice Williams | 29 May 2018

There are a lot of options for people to get in shape these days. All they have to do is Google “fitness in their hometown” or “best gym/personal training studios in their town or residence” to see the plethora of options.

As a result, it is important to us as fitness professionals to treat our clients like GOLD because:

  1. They deserve it!
  2. They are paying us a lot of money.
  3. They have options to go elsewhere anytime they like.

So, what are we doing to make our clients feel special? What are we doing to keep them excited to step foot in our doors two to three times a week? In other words, what are we doing to “wow” our clients?

Here are three simple things we should be doing to wow our clients:

Old School Hand Written Notes

In this day and age of all things technology, a hand written note still works! How would you feel if you received a note in the mail from someone telling you thank you for just being an awesome person?  I bet it would bring a smile to your face, would it not?

Our clients need our constant support and motivation. Sure, we can tell them they are doing a good job in person. Yes, we can send them text messages, but, there is nothing like a hand-written note delivered to either their home or work address.

In my business, I write hand written notes to all new clients thanking them for choosing me as their fitness professional.  I also write them for special occasions, milestones or just because.

In addition to hand written notes, we should be providing our clients with gifts or a “wow” swag bag!

Wow Sway Bag

Every new client of Move Well Fitness gets what I call a swag bag. I give this to them right after their fitness assessment.  The swag bag may consist of the following goodies:

  1. Tote/grocery shopping bag
  2. T-shirt
  3. Water bottle
  4. Coffee mug
  5. Strategic alliances gift certificates from hair/beauty salons, massage therapists, local restaurants, etc.

I recommend this for a few reasons:

  1. Everyone loves free things.
  2. They will remember it and most likely show it off to their friends, co-workers, etc.
  3. They deserve it. They have paid a lot of money to work with me and have given their fitness over to me.

Lastly, in order to wow our clients, we should be doing periodic check-ins with them!


Just like us, our clients lead busy lives. We only get to see them maybe two to four times a week for an average time of one hour per session. This is not enough time to make sure they are staying on track and getting what they want from us.

I suggest you schedule either monthly or quarterly check-ins with them.  A check-in gives us the time to:

  1. Be face to face with them outside of the training session.
  2. Allow them an environment to be open and honest.
  3. Answer any questions that they didn’t have time to ask during a session.
  4. Show them that we truly do care for them outside of their paid training session(s).

I recommend you pay it forward and make it free. However, utilize that time to tell them about your referral program. Ask them if they know three people that are like them who are also looking to get in shape. Give them an awesome reward for the referral of those friends who do sign up (I offer $100 off their next month’s payment).


We need to be going above and beyond for all of our clients. They want to feel special and a part of a community. Wowing your clients with the three things I’ve mentioned is a great way to do so! I’d love to hear how you are wowing your clients!

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Maurice Williams

About the author: Maurice Williams

Maurice Williams offers a rare combination of advanced academic training, personal experience as a competitive athlete, and twenty years of experience in personal fitness and training. That combination –- a strong understanding of exercise and sport science and clinical exercise physiology, the determination of a competitive athlete, and broad fitness experience –- makes Maurice uniquely effective in helping his clients meet their health and fitness goals. He has a BS in Exercise/Sport Science from Elon University and an MS in Clinical Exercise Physiology from Ohio University.

Experience that makes a difference for you
Recognized as a Master Personal Trainer by the National Academy of Sports Medicine (NASM) and an Elite Personal Fitness Trainer by IDEA, Maurice can help you no matter what your age, condition, or fitness goals. He works with women between the ages of 35-50 who are looking to regain the energy and look that they had in their 20’s and 30’s so they will not be frustrated and upset with themselves when they look in the mirror. He also is certified as a Personal Fitness Trainer, Corrective Exercise Specialist, Performance Enhancement Specialist, Senior Fitness Specialist, Weight Loss Specialist & Fitness Nutrition Specialist by NASM, a Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association (NSCA), a Barefoot Training Specialist-Level 1 through EBFA, a Fitness Nutrition Coach-Level 1 through Precision Nutrition and a Master Instructor for NASM & Most-Fit. As a fitness educator with his own education company, Move Well Fit Academy, Maurice teaches the Certified Personal Trainer course through NASM.

Smart Training that Produces Results
Maurice exercises his clients through the concept of functional training – focusing on everyday body movements, not muscles, in a progressive fashion to allow for optimal improvements in everyday activities, such as walking and lifting, as well as helping contribute to weight loss, increased stamina and strength. Maurice has helped people match exercise to their specific health challenges, too, including diabetes, osteoporosis, multiple sclerosis, hypertension, coronary artery disease, lower back pain, pulmonary issues, and pregnancy. His personal training studio, Move Well Fitness, specializes in 30-minute, semi-private (3-5 people) personal group training sessions that action packed with results driven programs. 

The Right Values
Maurice believes “Everyone has fitness is them, the challenge is bringing the fitness out.” His current workout includes resistance training, cardio and yoga. A former high school and collegiate athlete, Maurice grew up in South Carolina with roots that reach back to Brooklyn, NY. An avid sports fan, he still roots for Elon and his favorites, the Miami Hurricanes and the UNC Tarheels. A leader in his church, husband with a beautiful wife (just ask him) and father of four children, Maurice brings the right values to his work and his clients – a shared commitment to good health and fitness, an honest determination, and an understanding of what it takes to meet difficult challenges.

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