Social Media Tips For Fitness Professionals: September 2011

Ben Greenfield | 11 Sep 2011

In each month’s edition of “Social Media Tips for Fitness Professionals,” I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for September 2011:

#1: LinkedIn Makes It Easier To Look Good

If you’re not on the popular business social networking site LinkedIn yet, it’s time you should be. LinkedIn helps you connect with others in your fitness industry niche, as well as fill positions or be selected for a position.

But having a good looking and useful profile on LinkedIn has always been a bit tough to figure out…until now. Give your LinkedIn profile a makeover with these great tips.

#2: LinkedIn Adds “Groups You May Like”

If I didn’t already give you one reason to get started with LinkedIn, then here’s another. It has now become much easier to find groups that you will find value in joining and interacting with using the new “Groups You May Like” feature on LinkedIn.

While you’re there, you can check out a group that I personally manage, and that you may like: “Triathlon Coaching & Fitness Business Tips.”

#3: FourSquare Makes It Easier To Create Your Page

FourSquare allows customers to alert their social networks when they check into your gym or studio, and also interact with your brand via their mobile devices as you offer coupons, discounts and other incentives for them to be fans of your place of business.

Any brand, organization, or publication can now create their own FourSquare page, gain followers, share tips, check in, and reach their fans even easier now with FourSquare’s new self-serve page design

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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