Social Media Tips For Fitness Professionals: November 2011

Ben Greenfield | 13 Nov 2011

Welcome to this month’s edition of “Social Media Tips for Fitness Professionals”! Each month I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for November 2011:

#1: Social Media Grader “Klout” Launches New Grading Model

So perhaps you’ve been reading this article series each month and implementing the ideas. Is there a way to find out how well you’re doing in terms of your social media interactions and visibility?


Check out Klout, which grades your activity on platforms like Facebook, Twitter and Google+, and helps you to understand how you can do better. They just upgraded their grading model. What’s your Klout score?

#2: VidCaster Gives You Your Own Video Site as an Alternative to YouTube

Do you do lots of exercise or workout demonstration videos, or perhaps marketing videos for your gym or personal training studio? Then you should check out Vidcaster, which (compared to YouTube) allows you to create your own branded video site that has many more options and customization features for your brand as a personal trainer.

#3: Slideshare Is Good For Monetizing Your Talks

At Slideshare, I upload all presentations I give: podcast transcriptions, interesting free PDF files I create, and more. Slideshare’s basic user interface is free, but the paid Slideshare Pro feature allows you to do things like password protect your presentations…

…so that fabulous slide presentation on fat loss that you recently gave at your gym can now be uploaded to the web and sold. Just set up a payment account where people pay (i.e. via Paypal) to access your presentation, then send them the password.

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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