Social Media Tips For Fitness Professionals: March 2012

Ben Greenfield | 14 Mar 2012
Copyblogger teaches you how to create compelling content.

Image credit: Copyblogger

Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three tips from the world of online social media that will help you grow your business and communicate with your clients.

Here are my top 3 social media announcements for March 2012.

#1: Facebook Pages to be Converted to Timeline

If your gym or personal training business has a Facebook page, get ready to get it shaken up considerably. Facebook will be converted all pages to its new “Timeline” profile.

What does this mean for you?

This means you can’t do things like collect e-mail addresses before people can access your Facebook page (known as “fan gating”), there will be no “like” buttons, and you won’t even have custom tabs.

In other words, your interaction with your fans is going to be limited to pure content and conversation.

You can capitalize on this by engaging every day with your Facebook fans. Ask them questions. Answer their questions. Be useful!

Try this: each week, start a thread that encourages your Facebook fans to ask you all the questions they want about fitness, nutrition, or any of your other specialties.

#2: YouTube Adds Ability to Promote Your Social Media Channels

If you have a Google+, Facebook or Twitter account, people can now access it directly from your YouTube channel page – turning your YouTube channel into a valuable piece of real estate where people can connect with you.

To set it up, simply visit your YouTube channel, and push the “edit” button on the right side of the page.

#3: Copyblogger Teaches You How to Create Better Content

I frequent the Copyblogger website for writing and headline advice, and they recently published a great free infographic that teaches you what to do when you’re simply at a loss for how to create good content.

You should be publishing articles at least once a week for your gym members, clients, or readers, and when you have writer’s block, this is a great graphic to reference!

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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