Image credit: Copyblogger
Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three tips from the world of online social media that will help you grow your business and communicate with your clients.
Here are my top 3 social media announcements for March 2012.
#1: Facebook Pages to be Converted to Timeline
If your gym or personal training business has a Facebook page, get ready to get it shaken up considerably. Facebook will be converted all pages to its new “Timeline” profile.
What does this mean for you?
This means you can’t do things like collect e-mail addresses before people can access your Facebook page (known as “fan gating”), there will be no “like” buttons, and you won’t even have custom tabs.
In other words, your interaction with your fans is going to be limited to pure content and conversation.
You can capitalize on this by engaging every day with your Facebook fans. Ask them questions. Answer their questions. Be useful!
Try this: each week, start a thread that encourages your Facebook fans to ask you all the questions they want about fitness, nutrition, or any of your other specialties.
#2: YouTube Adds Ability to Promote Your Social Media Channels
If you have a Google+, Facebook or Twitter account, people can now access it directly from your YouTube channel page – turning your YouTube channel into a valuable piece of real estate where people can connect with you.
To set it up, simply visit your YouTube channel, and push the “edit” button on the right side of the page.
#3: Copyblogger Teaches You How to Create Better Content
I frequent the Copyblogger website for writing and headline advice, and they recently published a great free infographic that teaches you what to do when you’re simply at a loss for how to create good content.
You should be publishing articles at least once a week for your gym members, clients, or readers, and when you have writer’s block, this is a great graphic to reference!
Do you have questions or feedback? Leave them below!
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