Social Media For Fitness Professionals: August 2012

Ben Greenfield | 26 Aug 2012
Facebook, Slideshare, YouTube

Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for August 2012:

#1: Facebook Adds Recommendation Bar

You probably wish that while a reader is viewing your article, they would be informed of some of the other articles you’ve written on similar topics. Good news. This is where Facebook’s new recommendation bar comes in - follow the link to see how to install it. What’s unique about this bar is that it not only recommends your other blogs on similar topics to your reader, but it also provides more exposure for your articles because your readers can "like" and "share" what they are reading on your site. And it's no secret that the more "likes" and “shares” you receive, the more exposure you get.

On my personal blog, I’ve set the recommendation bar to pop up after you’ve been viewing an article for 20 seconds. Check it out here.

#2: Slideshare Gets Rid Of Flash

In my previous Social Media blogs here, I’ve recommended that you upload your fitness or nutrition presentations to Slideshare. This way, people can easily find them on the internet and you will increase your search engine optimization.

Slideshare just switched to a non-flash platform. This is great news because it means that people can now view your presentation on their smartphone or other mobile device – just one more way for you to get into people’s hands!

#3: YouTube Adds Face Blurring

Do you have clients or members at your gym who would give a testimonial, but only if they could remain anonymous? Thanks to YouTube, this is now possible. Just video record their testimonial, upload it to YouTube, and easily blur their face. Neato!

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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