Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media announcements for September 2012:
#1: Pinterest Now Available To Anyone
Pinterest has dropped it’s practice of allowing participation via invitation only,and is now available to anyone, anywhere. I’ve been on board with Pinterest for the past several months as a way to promote interesting infographics and fitness/nutrition products (you can check out how I’m utilizing it here). As a way to virally promote your business or brand, Pinterest is extremely useful, and I’d recommend you get a page going for your gym or personal training studio.
#2: Klout Introduces Changes
If you want to see whether or not your social media efforts are paying off, things don’t get much better than Klout, and they recently introduced changes that can give you a clearer picture of your social media efficacy. These changes include:
- Increased accuracy with an updated Klout Score that now includes broader data sets and signals, including real-world influence.
-A new feature called “moments” that showcases your most influential social media activity, or the times when your ideas most impacted and touched the people in your world.
- New site design that emphasizes your best content from across your connected networks.
So…what’s your Klout score?
#3: Facebook Introduces Sponsored Search Ads
Have you ever searched for something in Facebook, like an app, a person, or a page? Facebook is now allowing advertisers to place an ad in those search results! This could be great real estate for you to get your message in front of people who may be searching for a fitness or nutrition solution, whether it be locally or online. Facebook ads are generally more affordable and targeted than Google, so I’d recommend you check it out.
Do you have questions or feedback? Leave them below!
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