Social Media For Fitness Professionals: September 2012

Ben Greenfield | 19 Sep 2012

Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for September 2012:

#1: Pinterest Now Available To Anyone

Pinterest has dropped it’s practice of allowing participation via invitation only,and is now available to anyone, anywhere. I’ve been on board with Pinterest for the past several months as a way to promote interesting infographics and fitness/nutrition products (you can check out how I’m utilizing it here). As a way to virally promote your business or brand, Pinterest is extremely useful, and I’d recommend you get a page going for your gym or personal training studio.

#2: Klout Introduces Changes

If you want to see whether or not your social media efforts are paying off, things don’t get much better than Klout, and they recently introduced changes that can give you a clearer picture of your social media efficacy. These changes include:

- Increased accuracy with an updated Klout Score that now includes broader data sets and signals, including real-world influence.

-A new feature called “moments” that showcases your most influential social media activity, or the times when your ideas most impacted and touched the people in your world.

- New site design that emphasizes your best content from across your connected networks.

So…what’s your Klout score?

#3: Facebook Introduces Sponsored Search Ads

Have you ever searched for something in Facebook, like an app, a person, or a page? Facebook is now allowing advertisers to place an ad in those search results! This could be great real estate for you to get your message in front of people who may be searching for a fitness or nutrition solution, whether it be locally or online. Facebook ads are generally more affordable and targeted than Google, so I’d recommend you check it out.

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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