Social Media for Fitness Professionals: March 2013 Edition

Ben Greenfield | 30 Mar 2013
No More Posterous

Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for March 2013:

#1: YouTube Changes It’s Channel Appearance

YouTube has made some significant channel appearance changes this month – one of them being the addition of the ability for you to have a channel “trailer.” This means that all visitors to your YouTube channel, who have not yet subscribed to you, will see a special message from you. This is a big opportunity for you to showcase your best video, or even make an offer to your channel visitors. See how I do it here.

#2: Instagram Hits 100 Million Users

The popular photo sharing app Instagram now has 100 million users. So how can you take advantage of this to grow your personal training brand? Here are three quick tips…

  1. Show Your Products
    Use Instagram to show off a collection of your products – like your nutrition supplements…
  2. Introduce Your Employees
    Introducing your followers to the people in your gym who keep your company going – like your personal trainers, front desk employees, etc…
  3. Engage with Clients and/or Gym Members
    Ask questions in your photo caption, and respond to comments on your photos…

#3: Posterous Is Disappearing

In previous editions of this Blog, I’ve mentioned that I use the service “posterous” as a blog to privately share my fitness and nutrition logs with my clients. Unfortunately, Posterous is now shutting down – so you gotta get your information off of it! I’ll be transferring my stuff to a private Facebook group instead –and wanted to give you the heads up so you can act accordingly.

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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Anonymous | 12 Aug 2015, 01:32 AM

Your hosteny is like a beacon