Social Media for Fitness Professionals: January 2013 Edition

Ben Greenfield | 20 Jan 2013
January Social Media

Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.

Here are the top 3 social media announcements for January 2013:

#1: Google+ Introduces Communities

With the new Google+ Communities, you can create a gathering place for an event or a group. For example, for my upcoming live fitness event, I launched a private Google+ community for attendees to network prior to the event, find carpool or hotel room sharing, etc.:

Inside a Google community, people can post comments, plan events, start hangouts, and share the community with others across the web by using the +1 button. You should consider starting a community for your gym, personal training or fitness class or studio, or event.

#2: FourSquare Adds Events

Speaking of events, the popular social media “check-in” tool, Foursquare, has now launched the ability for you to add events.

Starting now, you can add events, like a fat loss competition or nutrition class to the Foursquare listings you manage. People will see the event when they check into your gym using FourSquare and can review the event by looking at their check-in history.

#3: Facebook Adds Repeat Events

Speaking of events…do you have events at your gym or studio that happen every week or every month, such as a core class, new member class, etc? Facebook introduced a new feature for events this month that allows you to quickly create an event similar to the one you previously hosted.

You just click “create repeat event” from a drop-down menu on your event page and Facebook will automatically populate a new event with details from the last event, including the invite list – saving you a bunch of time!

Do you have questions or feedback? Leave them below!

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Ben Greenfield

About the author: Ben Greenfield

Ben is a fitness business coach, triathlon author, and sports nutritionist. He was voted in 2008 as the Personal Trainer of the Year by the National Strength and Conditioning Association. Ben is Director of Sports Performance and oversees the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, Washington, which offers metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis and more.

Ben now competes as the #1 ranked triathlete for Triathlon Northwest. As an author of multiple books on fitness, metabolism, and diet, Ben specializes in nutrition, weight loss, triathlete analysis, coaching, and endurance athlete program design. He has a Bachelor’s and Master’s degrees from University of Idaho in sports science and exercise physiology.

Ben is a frequent contributor to the outdoor sports magazine OutThere Monthly and has been featured in the Spokesman-Review, Inlander magazine, In-Health magazine and Inside Triathlon magazine. As a public speaker on fitness, nutrition, and training, Ben has been the keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’Alene Ironman Medical Conference, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. Ben is the owner of Pacific Elite Fitness, an online multi-sport coaching and training service and also sits on the board of directors for Tri-Fusion triathlon team and the Fellowship of Christian Athletes.

Ben's additional websites include:

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