How to Make Each Client Feel Special in 2019

Maurice Williams | 14 Mar 2019

Let’s face it, there are three reasons why our clients work with us. Those three are results, convenience and they are made to feel special.

We don’t have too much control over convenience, but we have more control over the results they get. However, we oftentimes place too much emphasis on getting results to the neglect of making our clientele feel special.

In 2019, if we are not making our clients feel like they are rockstars, they will find another fit pro or facility that does.

Here are a few simple ways to make sure our clients feel like celebrities.

Engage Them Outside of Sessions

How often are you communicating with your clients outside of their sessions?

Do you send them scheduled text messages checking in to see how they felt from yesterday’s workout? Do you write them personal notes to say thank you for being a valued client?

While technology and hand written notes are great, nothing surpasses in person communication. I recommend having an in-person, 15-minute check in session with each of your clients at least every other month.

The conversation does not have to be about their results or nutrition every time. Chat with them about their personal life, i.e. what’s new, how’s work, how are the kids, etc. Also, use this time to ask them how you can better serve them.

Our clients want real human beings for fitness professionals, not just taskmasters or drill sergeants!

Give Them Gifts

I don’t know too many people who don’t like receiving gifts. I am convinced our clients love receiving them too.

I recommend gifting your clients with something creative for the results they achieve with you. Make it something personal that they will love.

This is where that in person check in becomes critical, as you will find out things about them if you listen closely.

For example, I found out one of my clients loves to cook, so I bought her a cookbook. The smile on her face was so bright when I gave it her that she lit up the entire room!

Compliment Them

We should be going out of our way to compliment our clients when they do an exercise well or get awesome results.

Losing weight and feeling like they are in shape can be hard for most, so every bit of help they can get from us goes a long way.

The compliments don’t have to be extraneous. They can be something as simple as: “Mary, you are making those planks look like a piece of cake.” “Bob, I’m going to have to re-write your whole program because you are progressing so fast.”

If there is one thing I learned from my wife, it’s that everyone loves compliments, whether they want to admit it or not.

In conclusion, keep getting your clientele super results while at the same making them feel special through extra engagement, gifts and genuine compliments.

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Maurice Williams

About the author: Maurice Williams

Maurice Williams offers a rare combination of advanced academic training, personal experience as a competitive athlete, and twenty years of experience in personal fitness and training. That combination –- a strong understanding of exercise and sport science and clinical exercise physiology, the determination of a competitive athlete, and broad fitness experience –- makes Maurice uniquely effective in helping his clients meet their health and fitness goals. He has a BS in Exercise/Sport Science from Elon University and an MS in Clinical Exercise Physiology from Ohio University.

Experience that makes a difference for you
Recognized as a Master Personal Trainer by the National Academy of Sports Medicine (NASM) and an Elite Personal Fitness Trainer by IDEA, Maurice can help you no matter what your age, condition, or fitness goals. He works with women between the ages of 35-50 who are looking to regain the energy and look that they had in their 20’s and 30’s so they will not be frustrated and upset with themselves when they look in the mirror. He also is certified as a Personal Fitness Trainer, Corrective Exercise Specialist, Performance Enhancement Specialist, Senior Fitness Specialist, Weight Loss Specialist & Fitness Nutrition Specialist by NASM, a Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association (NSCA), a Barefoot Training Specialist-Level 1 through EBFA, a Fitness Nutrition Coach-Level 1 through Precision Nutrition and a Master Instructor for NASM & Most-Fit. As a fitness educator with his own education company, Move Well Fit Academy, Maurice teaches the Certified Personal Trainer course through NASM.

Smart Training that Produces Results
Maurice exercises his clients through the concept of functional training – focusing on everyday body movements, not muscles, in a progressive fashion to allow for optimal improvements in everyday activities, such as walking and lifting, as well as helping contribute to weight loss, increased stamina and strength. Maurice has helped people match exercise to their specific health challenges, too, including diabetes, osteoporosis, multiple sclerosis, hypertension, coronary artery disease, lower back pain, pulmonary issues, and pregnancy. His personal training studio, Move Well Fitness, specializes in 30-minute, semi-private (3-5 people) personal group training sessions that action packed with results driven programs. 

The Right Values
Maurice believes “Everyone has fitness is them, the challenge is bringing the fitness out.” His current workout includes resistance training, cardio and yoga. A former high school and collegiate athlete, Maurice grew up in South Carolina with roots that reach back to Brooklyn, NY. An avid sports fan, he still roots for Elon and his favorites, the Miami Hurricanes and the UNC Tarheels. A leader in his church, husband with a beautiful wife (just ask him) and father of four children, Maurice brings the right values to his work and his clients – a shared commitment to good health and fitness, an honest determination, and an understanding of what it takes to meet difficult challenges.

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