Let’s face it, there are three reasons why our clients work with us. Those three are results, convenience and they are made to feel special.
We don’t have too much control over convenience, but we have more control over the results they get. However, we oftentimes place too much emphasis on getting results to the neglect of making our clientele feel special.
In 2019, if we are not making our clients feel like they are rockstars, they will find another fit pro or facility that does.
Here are a few simple ways to make sure our clients feel like celebrities.
Engage Them Outside of Sessions
How often are you communicating with your clients outside of their sessions?
Do you send them scheduled text messages checking in to see how they felt from yesterday’s workout? Do you write them personal notes to say thank you for being a valued client?
While technology and hand written notes are great, nothing surpasses in person communication. I recommend having an in-person, 15-minute check in session with each of your clients at least every other month.
The conversation does not have to be about their results or nutrition every time. Chat with them about their personal life, i.e. what’s new, how’s work, how are the kids, etc. Also, use this time to ask them how you can better serve them.
Our clients want real human beings for fitness professionals, not just taskmasters or drill sergeants!
Give Them Gifts
I don’t know too many people who don’t like receiving gifts. I am convinced our clients love receiving them too.
I recommend gifting your clients with something creative for the results they achieve with you. Make it something personal that they will love.
This is where that in person check in becomes critical, as you will find out things about them if you listen closely.
For example, I found out one of my clients loves to cook, so I bought her a cookbook. The smile on her face was so bright when I gave it her that she lit up the entire room!
We should be going out of our way to compliment our clients when they do an exercise well or get awesome results.
Losing weight and feeling like they are in shape can be hard for most, so every bit of help they can get from us goes a long way.
The compliments don’t have to be extraneous. They can be something as simple as: “Mary, you are making those planks look like a piece of cake.” “Bob, I’m going to have to re-write your whole program because you are progressing so fast.”
If there is one thing I learned from my wife, it’s that everyone loves compliments, whether they want to admit it or not.
In conclusion, keep getting your clientele super results while at the same making them feel special through extra engagement, gifts and genuine compliments.
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