DIG DEEP: Finding the right motivation mix for your clients

Dean Hodgkin | 17 Dec 2019

There’s clearly a direct correlation between how motivated your clients are and the likelihood of them achieving the results they desire. However, it’s not as simple as just advising them to stick a photo of their ideal beach body on the fridge, but rather motivation is a rich tapestry ...

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Three Simple Questioning Techniques to Help you get More Sales

Dean Zweck | 25 Nov 2019

The human race has never been this unfit and sick. Personal trainers are in a prime position to have the biggest impact on an individual’s health. Yet many personal trainers are struggling to get clients, while the population grows more fat, more unhealthy and less fit.

The situation is bleak, ...

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On the Need for Daily Evolution

Bob Wells | 28 Oct 2019

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

Charles Darwin’s thoughts in his magnum opus “On the Origin of the Species” regarding the importance of adaptability still ring true today, both in ...

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Creating Elite Fitness Experiences

Kevin Mullins | 25 Oct 2019

One of the coldest, hardest truths that many fitness professionals refuse to accept is the notion that most people don’t enjoy exercise. In our minds, exercise is the conduit to a better life, a better body, or at the very least, a wonderful shot of dopamine. We want to ...

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Reactive Variability Training with Core-Tex

Giovanni Roselli | 03 Sep 2019

Whenever asked to try a new piece of equipment, three good questions to ask are:
“Is this product unique?”
“Can I perform drills with this that I cannot with other pieces of equipment?”
“What are the potential benefits to my clients and myself?

When it comes to the Core-Tex, the answers are all ...

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