Overcoming Obstacles to Client Retention

by Annette Lang |   Date Released : 11 Jul 2012
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Annette Lang

About the author: Annette Lang

Annette Lang has been in the health and fitness industry since 1983, working in sales, education, management and personal training. She is one of the most sought-after presenters at health and fitness conferences in the US and abroad. She speaks on a variety of topics related to the education of fitness professionals, contributing to the integrity of the personal training business within health clubs. The conference groups include: Perform Better, The American College of Sports Medicine (ACSM), American Fitness Professionals and Associates (AFPA), the National Academy of Sports Medicine (NASM), International Health and Racquet Sports Association (IHRSA), Club Industry, Towne Sports International (TSI) Summit, Reebok International, Sara’s City Workouts and more. In 2005, Annette presented at international conferences in Moscow and Portugal.

Annette is a Reebok University Master Trainer and helped develop Reebok Reactive Neuromuscular Training (RNT), Reebok Core Training, Reebok One to One Flexibility Training and Reebok Deck Training. She presents for Free Motion Fitness exercise equipment and is one of the original authors for www.PTontheNET.com. Annette was on the original team of the Equinox Fitness Training Institute, developing and teaching the nationally recognized education program for Equinox personal trainers.

Annette teaches at numerous health clubs on a regular basis, some of her programs being a standard component of the facilities’ education process. The clubs include Equinox, Crunch/Bally, Wellbridge, NY Health & Racquet and many private facilities. Trainers enjoy Annette’s practical way of teaching, making concepts easy to understand and relating topics to real life training on the gym floor. Annette works as a private trainer in New York City.

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Comments (6)

Sinitiere, Nick | 12 Sep 2012, 11:00 AM

Annette, Solid article.

WILLEMSE, SHELIA | 28 Jul 2012, 22:16 PM

I am so glad to have PTONTHENET as a resource to help me stay positive about "sales talk" in personal training. I have been a personal trainer for more than 12 years. How many jobs would let me wear sneakers to work? Lol! I count my blessings daily! I have learned through many training sessions, the sooner you can get past the sales talk in the relationship you are building with each individual client the better! It takes the stress off of each of you knowing there is a financial possibility they will "break up with you" later! Lol

Lang, Annette | 23 Jul 2012, 19:38 PM

No, she never answered back…I am assuming you saw my comments to her asking to talk…!

Fitzgerald Jr., John | 23 Jul 2012, 01:01 AM


Did you talk with Julia about her comment? If so, what things were discussed and did things make more sense for Julia?

Lang, Annette | 19 Jul 2012, 03:47 AM

Oh Julia! Which part do you think does not work in real life!? I have spent years and years fighting against conventional "sales" talk and was trying to give some true insight into what I feel is crucial information. Let's talk!

derek, julia | 16 Jul 2012, 14:30 PM

This all sounds good in theory, but really doesn't work in practice.

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