Key to Managing a Thriving Fitness Business: Stellar Marketing

by Marjorie Geiser |   Date Released : 09 May 2013
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Marjorie Geiser

About the author: Marjorie Geiser

Marjorie Geiser is President of MEG Enterprises, Inc, which provides business coaching to health, wellness and fitness professionals who wish to develop focus and clarity so they can develop 6-figure success. As a certified personal trainer and registered dietitian, Margie began MEG Fitness in 1996, providing in-home personal training to previously unfit adults and sports nutrition counseling to amateur athletes. As she began her life coach training, she transitioned into business and in 2006, graduated with an MBA degree with an emphasis in entrepreneurship. Margie is the former Chair of the Nutrition Entrepreneur Practice Group of the American Academy of Nutrition and Dietetics, former Secretary of the NSCA PT SIG, and has been a workgroup member for updating the LWMC program and exam for ACE for a number of years. In 2006, Margie published a book, Just Jump: The No-Fear Business Start-up Guide for Health and Fitness Professionals.

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Comments (2)

Geiser, Marjorie | 11 Jun 2013, 19:52 PM

Julia, the article is based on the assumption you have already figured out who your ideal client is. And it's really not that hard. Think about who you LOVE to work with. Think about what problems they have that you most enjoy.

You have to take a stand and pick who your ideal client is, so that in your marketing materials you can speak to SOMEONE, not generic everyone. Yes, you can see anyone who comes to you. But in order to really develop a name for yourself, and become the first name people think of when a person is looking for x, you have to specialize.

derek, julia | 08 Jun 2013, 14:47 PM

Okay,... and now that you know all that, what do you do? Also, knowing who your ideal client is can take time to discover--sometimes years of working as a trainer. Which is why this article isn't all that helpful.

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