Systems provide you with freedom and predictable results, but many fitness business owners overthink and over complicate creating them. Follow this guide to help you create the systems that matter in your business and eliminate the frustration that typically comes with creating systems.
- Develop a list of mission critical systems for your fitness business
- Identify the key steps needed to create systems
- Establish a plan to deploy these systems in your business
Freedom and predictable results. These are the results of creating effective systems in your fitness business. Learning how to replicate the results you get within your business is the key to escaping the 60-80 work weeks and feeling trapped by your business.
Outside of “how do I get more clients,” creating systems in your business is the biggest challenge fitness business owners face.
Too many business owners systems is a scary word, and they equate it to having a 1,000 page operations manual covering every possible scenario that may occur.
It leaves you feeling overwhelmed and paralyzed by the unknown. You don’t know where to start and the task seems too large to tackle.
Instead, you should explore a better, simpler solution.
The Key Systems of a Fitness Business
Every fitness business has a set of common processes or systems that are required for them to sustain themselves. There are commonalities in all businesses including people, marketing, selling, delivery of their product/service, customer service and finances.
While many of these are done differently from one business to the next everyone has to cover these areas.
These are called your Core Processes. They represent the 20% of the processes in your business that will account for at least 80% of business activity.
By documenting these Core Processes, you will have a majority of the activities and key steps to complete these activities covered.
The Core Processes include:
- Marketing Process
- Sales Process
- Training Process
- Customer Service Process
- Accounting Process
- Human Resources Process
5 Key Steps to Replicate Results
As you start to document your systems that make up the processes in your business it’s best to keep things simple.
Begin by breaking down each system into a maximum of 5 key steps that must be done to complete the system. This will force you to keep a high-level view when organizing your systems and only focus on the most important steps to get the job done.
Once you’ve narrowed your steps down to a maximum of 5 it’s time to break each of those steps into key actions. Most of the steps you identified will have 3-5 actions that must be completed to complete the step.
Here’s an example sales process documented:
- Complete Discovery Call
- Call Prospect to Qualify
- Complete Prospect Questionnaire
- Schedule Success Session
- Complete Success Session
- Confirm Success Session 1 Day Prior
- Go Through 4 Step Sales System
- Get Commitment
- Complete Sale
- Front End Offer Follow-Up
- New Core Offer Client Follow-Up
- Follow Up with Undecided Prospect
This rough example will give you a high level look at what happens when you are converting your prospects into clients.
“What About the Details?”
There is a good chance you’re scratching your head wondering where the detailed scripts and checklists are for the person completing the task.
Each of the steps will eventually have a checklist or instructions on how to complete it for a team member or you to use. These can be created either by your team as they go through each of the steps or you can create them as needed.
It’s important not to create rigid systems that don’t allow your people to do their jobs really well.
For example, in a customer service position there is no way you could possibly write up scripts for a team member that cover every situation they will come across. It’s best to hire great people, who love their job and are great at what they do, and give them parameters to follow.
When you hire great people to run your systems they will be able to make good decisions and help you achieve the results you want in your business.
Stop Over Complicating It
It’s time you stopped making your role as the business owner more complicated than it needs to be when it comes to systems.
These systems are there to provide you with freedom and produce predictable results in your business. If creating a 1,000 page operations manual has you stressed out and keeps you from doing the things you do best in your business you’re missing the point of having systems.
Remember to stay focused on the 20% that produces 80% of the results, and you’ll be a much happier business owner with all your key systems in place.