Developing Effective Programming for the Emerging Older Adult Fitness Market

by Shonna Porter |   Date Released : 22 Nov 2011
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Shonna Porter

About the author: Shonna Porter

Shonna Porter has a B.A. in Exercise Physiology, Sports Science and Nutrition, and a M.A. in Counseling Psychology and Theology. She is certified by the American Council on Exercise (ACE) the National Academy of Sports Medicine (NASM), the Aquatics Exercise Association (AEA) and is a member of the American Counselors Association (AEA). She has been teaching group fitness and personal training for over 20 years and has extensive training working with athletes for sport specific goals, older populations, special populations, obesity, disordered eating and clients with depression and anxiety. Shonna has lectured on fitness-related topics all over the U.S.and continues to develop ongoing cutting edge instructor training programs.

In addition, to teaching and personal training, Shonna currently maintains a private counseling practice in Gig Harbor, WA. Shonna's simple, honest and effective approach to incorporate health and wellness into everyday life, has helped hundreds of clients improve the quality of their life, break free from limitations and plateaus, overcome depression and addiction and to attain lifelong health and wellness goals.

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Comments (2)

Bowden, Andrea | 03 Dec 2012, 05:24 AM

I agree with the previous comment. Thank you for this information. I admit, I have been humbled by my own aging body as well. I've been in the fitness industry for about 25 years and took for granted my good health. I have a much greater appreciation for the aging process. Oh, that I will always be sensative to everyone's place in life as I work to help guide them to better health!

Chadwick, Teri | 30 Nov 2011, 03:10 AM

Thank you for a thoughtfully written article. I was especially "moved" by the drills you use to teach fitness staff empathy toward and a greater understanding of the challenges our mature/maturing populations face. I am just beginning to work more and more with seniors and found this article very helpful as a framework... a point of reference... from which to move into greater competency and understanding in working with an older population. May I say, at age 54, that experience is the best teacher. I am finding, in working through my own issues of aging and wanting to stay engaged physically and socially, ways to help clients who are in the Second Half of life! : )

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