Program Design as a Marketing Tool Part 2 (in a 4 part series)

by Pete McCall |   Date Released : 08 Apr 2010
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Pete McCall

About the author: Pete McCall

As an Exercise Physiologist with the American Council on Exercise (ACE), Pete McCall creates and delivers fitness education programs to uphold ACE’s mission of enriching quality of life through safe and effective exercise and physical activity. He has a Master's of Science in Exercise Science and Health Promotion from California University of Pennsylvania. In addition, he is a Certified Personal Trainer with ACE and holds additional certifications and advanced specializations through the NSCA (CSCS) and NASM (CPT, IFS, and PES). Pete has been featured in the Washington Post, the New York Times, the Washington Times and Club Life. His television appearances include WRC-NBC Channel 4: “News 4 Your Health” fitness segments, WUSA Channel 9, the Fox News Channel and WTTG Fox 5. Outside of his work responsibilities, Pete assists USA Rugby with the High Performance Training program for members of the national team player pool.

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Comments (3)

Evans, Jennifer | 09 Dec 2010, 04:37 AM

Selling packages has always been my least favorite part about personal training, and this article gives great no pressure approaches. I really like the idea of marketing a package as a training program (i.e. the 5 session core training program), and it would also be a great way to plan and structure the sessions. Thanks!

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Burnham, Amie | 20 Apr 2010, 16:10 PM

Great articles! I 100% agree with you & have been marketing myself that way for years, but you give great ideas that could strengthen my approach! By the way, I have the Motivation People to be Physically Active & it's great.

Thanks again for great articles,
Amie'

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Diedrich, Paul | 16 Apr 2010, 23:21 PM

Pete, Thank you for this series so far. This is one of the best pieces on Marketing for fitness professionals that I've seen. I really enjoy the unique methods to appeal our services to the target market. I would imagine your process makes it easier for trainers to ask for the sale. I also share your passion for not discounting packages or services as this only lowers the value of the product. Thanks for the series and I look forward to the final 2 parts.

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