Program Design as a Marketing Tool Part 1 (of a 4 part series)

by Pete McCall |   Date Released : 31 Mar 2010
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Pete McCall

About the author: Pete McCall

As an Exercise Physiologist with the American Council on Exercise (ACE), Pete McCall creates and delivers fitness education programs to uphold ACE’s mission of enriching quality of life through safe and effective exercise and physical activity. He has a Master's of Science in Exercise Science and Health Promotion from California University of Pennsylvania. In addition, he is a Certified Personal Trainer with ACE and holds additional certifications and advanced specializations through the NSCA (CSCS) and NASM (CPT, IFS, and PES). Pete has been featured in the Washington Post, the New York Times, the Washington Times and Club Life. His television appearances include WRC-NBC Channel 4: “News 4 Your Health” fitness segments, WUSA Channel 9, the Fox News Channel and WTTG Fox 5. Outside of his work responsibilities, Pete assists USA Rugby with the High Performance Training program for members of the national team player pool.

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