Marketing to Niche Groups

by Amanda Vogel |   Date Released : 12 Oct 2009
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Amanda Vogel

About the author: Amanda Vogel

Amanda Vogel, MA human kinetics, is a Vancouver, B.C. based fitness pro and owner of Active Voice, a writing, editing and consulting service that helps fitness pros and organizations improve the quality and effectiveness of their promotional and educational material. Her articles have appeared in top health/fitness magazines, including Shape, IDEA Fitness Journal, Prevention, Fit Pregnancy, Self and Health. Amanda's professional memberships include: British Columbia Recreation and Parks Association (BCRPA); Canadian Association of Fitness Professionals (Can-Fit-Pro); and IDEA Health and Fitness Association.

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Comments (2)

Bradley, Jasen | 14 Jun 2010, 13:48 PM

Fantastic piece. All too often, I find myself applying the same lingo to all types of clients with milquetoast results. I will have this article in the back of my mind when talking with current and prospective clients.

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Godwin, Tom | 31 Oct 2009, 23:37 PM

Great article Amanda, I think it is commonly overlooked that various niches have very different needs. The language, images and general marketing strategy will be very different from group to group.

TOM Godwin
Foresight Personal Training, Manchester, UK

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