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3 Proven Steps for Transforming New Club Members into Clients

by Bobby Cappuccio |   Date Released : 18 Jan 2012
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Bobby Cappuccio

About the author: Bobby Cappuccio

Bobby Cappuccio has held various positions in the fitness industry, including personal trainer, fitness manager, Membership Sales Consultant, Area Director and Corporate Director of Training and Development. Bobby's passion is to help people create a more empowering self-perception by exercising their ability to affect change in their life through health and fitness.

As an international speaker and Former Director of Professional Development for NASM, Bobby has developed and inspired thousands of trainers, managers and industry leaders to facilitate remarkable change in both their lives and their business.

Bobby has been invited to speak and/or consult on subjects including business development, sales and communication skills for many of the most prominent health club chains in the fitness industry.

He has been a contributing author for some of the fitness industry's most widely-read textbooks as well as multiple professional development-based videos. His articles frequently appear in popular fitness publications and he is a highly sought-after speaker at leading industry conferences.

Bobby is currently aligned with leading organizations in the health and fitness industry, including FitPro, PTontheNet and the PT Academy Global.

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Comments (5)

Norris, Ryan | 31 Oct 2013, 20:54 PM

Bobby thanks for the great article. I was wondering if you could clarify one thing for me. Are all of these steps performed on the same visit or separate visits and when would the actual programming step come in? Thank you

Mathes, Jason | 07 Apr 2012, 03:13 AM

Bobby, as always, another great article! Thanks for taking the time to write such a crucial 3 step process in the day to day life of a PT's career.

I also like the Laferriere,K. referrence.


gumede, sizwe | 16 Mar 2012, 14:59 PM

I like it!

Corn, Rodney | 23 Jan 2012, 16:02 PM

Thank you for the comment Bongani... Bobby Cappuccio is a co-founder of PTA Global and has developed a very power 'script' that is in the PTA Global Bridging Course. Besides this highly effective Behavioral Questionnaire, you will also receive a lot of practical knowledge in the areas of Behavioral Change, Functional Anatomy & Program Design PLUS 19 CECs through most organizations. Have a look and keep up the desire to always improve - the industry needs people like yourself ;-)

Radebe, Bongani | 23 Jan 2012, 12:35 PM

Very enlightening article, thank you very much. I shall start crafting my script to improve my chances of closing deals.

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