3 Keys to Building Your Business

Sherri McMillan
  

• Emerging trends in the fitness industry
• Evolutions of group training
• Personal training isn’t just one on one anymore
• Lower price point
• Greater training frequency
• Higher income - less drama
• Staying motivated and productive in the current economic climate
• Current economic climate presents challenges and opportunities
• Group training creates security within your income stream
• Weight loss challenge
• Creating more options for your clients
• When you do it right, everyone can win
• Having systems in place
• If it not written down, its open for interpretation
• Without systems, as you grow, you’re just managing crisis
• Treating the business as your own
• Thinking of your business as a puzzle
• Learning from the experience of others
• What do you want the experience to be from your clients' perspective?
• What exactly do you want it to look like when you’re finished?
• Systematizing your business is an ongoing process
• Going to bed reading
• A lover of knowledge
• Tapping into the brains of experts
• McMillan recommended reading list
  • The E-myth
  • "One Minute Manager" by Dr. Kenneth Blanchard 
  • John Maxwell on Leadership
  • Robert Sharma
  • Stephen Covey
  • Raving Fans
  • Trade Journals
• You give and you get back
• You’re going to have to put in long hours
• Creating a culture that is community focused
• Systems create your business template
• Knowing what an experience should look like and feel like
• Create a high profile business
• Three keys to building your business
  • Systematize your business
  • Be an insatiable learner
  • Be an insatiable giver

COMMENTS

Brody, Robert | 25 Sep 2009, 07:00 AM Remember folks it is not all about the money it is about helping people. I think there is too much focus on the money aspect of this business now rather than helping people become healthy and strong.

Podzemny, Roman | 03 Aug 2009, 11:37 AM Sorry, but i don´t agree.Sounds to me like its more about money and not about the client. I am a personal trainer not a class instructor anymore. All my clients are different and got different needs, different program. Most of the people can sense that you do CARE.

Finch, Lucas | 28 Jul 2009, 02:23 AM I agree. Fantastic content. More of the same please! Can you get interviews with the authors of any of the listed books?? thanks!

Wellburn, Chrystle | 22 Jul 2009, 11:32 AM This audio spoke to me and definitely put me in a more positive and productive state of mind for my business. Please get more content like that, it is fantastic!