The client shows up with the familiar rounded shoulders, posterior pelvic tilt, and head forward posture. The urge is place your knee between their scapula, grab their shoulders and pull them back...and say, “there, now stand up straight!” This scene is all too common and, historically, the fitness professional has advised the client to stretch the pectorals, anterior deltoids, abdominals, and strengthen the posterior shoulder complex. At times, the client was placed on a seated row machine and underwent strengthening protocols for the posterior shoulder, parascapular musculature, and latissimus dorsi. The recommendations are driven from good intentions; however, are we looking at the symptom or the problem? In other words, is the functional cause being addressed?