Why Semi-Private Training should be Your Number #1 Service Offering

Maurice Williams | 12 Sep 2017


Semi-private (aka: small group) training has been on the rise in our industry for at least the past 15 years. This form of personal training has many unique benefits to not only the consumer, but also us as fitness professionals. Boutique fitness brands such as Orange Theory, F45 Training and Crossfit have built their entire business around these benefits. Since opening up my personal training studio 10 months ago, my most popular program offering has been semi-private personal training. There are three reasons why I suggest you, too, make semi-private training your number #1 service offering. Those three reasons are:

  1. You can help more people achieve fitness.
  2. It will increase your revenue faster and help build long-term sustainability.
  3. It provides a built-in support system that most people need to succeed.

Help More People

At my studio, we define semi-private training as a group of 3-8 people working out at the same time as a group.   We make this offering unique by providing each person his or her own individual program. So, they are getting one-to-one programming, but at a fraction of the cost. As a result, we get to help more people achieve fitness.

Instead of training one person every 30-60 minutes, we get to train upwards of 8 people every 30-60 minutes. If your goal is to help more people achieve fitness, then, semi-private training is the way to go! Not only will you help more people, you will also increase your revenue faster.

Increase Your Revenue Faster

At my studio, our semi-private model is 30 minutes in length and the average cost per session is $55. Our one-to-one training model is also 30 minutes, but the average cost per session is $90. If you do simple math, the numbers easily favor the semi-private model. For example, in a given 30 minute time frame, I can make $220 training four people in a group vs. $90 training one person.

Imagine if you had just two trainers (in addition to yourself) training four to five semi-private groups each day with each group consisting of at least four people. You can certainly play around with the numbers yourself, but I think you’ll agree with me in that this business model will increase your revenue fast and provides long term sustainability.

Not only does semi-private training allow you to help more people and increase your revenue fast, most importantly, it is the perfect framework to provide our clients with a built-in support system.

Provides a Built-in Support System

Besides the fact that semi-private training is more affordable, allows you to help more people and increases your net profit, it provides a great support system for clients.  Let’s face it, our clients need all the support they can get! They certainly get it from us as their fitness professionals and at home with their spouse and kids.  However, having someone in the “trenches” with you dealing with similar issues that you have makes a huge difference! Semi-private training provides this framework.

In our semi-private training groups, friendships have emerged along with accountability partners. Even though each client has their own workout, there is still support being given from a lot of clients at Move Well Fitness.


Semi-private training is here to stay. I know this, as my personal training business model is now 90% semi-private training.  If you are not currently offering this service to your clientele, I highly recommend that you do. It will certainly allow you to help more people, increase your revenue faster than one-to-one personal training and provide the much-needed internal support system that our clientele needs!

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Maurice Williams

About the author: Maurice Williams

Maurice Williams offers a rare combination of advanced academic training, personal experience as a competitive athlete, and twenty years of experience in personal fitness and training. That combination –- a strong understanding of exercise and sport science and clinical exercise physiology, the determination of a competitive athlete, and broad fitness experience –- makes Maurice uniquely effective in helping his clients meet their health and fitness goals. He has a BS in Exercise/Sport Science from Elon University and an MS in Clinical Exercise Physiology from Ohio University.

Experience that makes a difference for you
Recognized as a Master Personal Trainer by the National Academy of Sports Medicine (NASM) and an Elite Personal Fitness Trainer by IDEA, Maurice can help you no matter what your age, condition, or fitness goals. He works with women between the ages of 35-50 who are looking to regain the energy and look that they had in their 20’s and 30’s so they will not be frustrated and upset with themselves when they look in the mirror. He also is certified as a Personal Fitness Trainer, Corrective Exercise Specialist, Performance Enhancement Specialist, Senior Fitness Specialist, Weight Loss Specialist & Fitness Nutrition Specialist by NASM, a Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association (NSCA), a Barefoot Training Specialist-Level 1 through EBFA, a Fitness Nutrition Coach-Level 1 through Precision Nutrition and a Master Instructor for NASM & Most-Fit. As a fitness educator with his own education company, Move Well Fit Academy, Maurice teaches the Certified Personal Trainer course through NASM.

Smart Training that Produces Results
Maurice exercises his clients through the concept of functional training – focusing on everyday body movements, not muscles, in a progressive fashion to allow for optimal improvements in everyday activities, such as walking and lifting, as well as helping contribute to weight loss, increased stamina and strength. Maurice has helped people match exercise to their specific health challenges, too, including diabetes, osteoporosis, multiple sclerosis, hypertension, coronary artery disease, lower back pain, pulmonary issues, and pregnancy. His personal training studio, Move Well Fitness, specializes in 30-minute, semi-private (3-5 people) personal group training sessions that action packed with results driven programs. 

The Right Values
Maurice believes “Everyone has fitness is them, the challenge is bringing the fitness out.” His current workout includes resistance training, cardio and yoga. A former high school and collegiate athlete, Maurice grew up in South Carolina with roots that reach back to Brooklyn, NY. An avid sports fan, he still roots for Elon and his favorites, the Miami Hurricanes and the UNC Tarheels. A leader in his church, husband with a beautiful wife (just ask him) and father of four children, Maurice brings the right values to his work and his clients – a shared commitment to good health and fitness, an honest determination, and an understanding of what it takes to meet difficult challenges.

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