In each month’s edition of “Social Media Tips for Fitness Professionals,” I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media announcements for September 2011:
#1: LinkedIn Makes It Easier To Look Good
If you’re not on the popular business social networking site LinkedIn yet, it’s time you should be. LinkedIn helps you connect with others in your fitness industry niche, as well as fill positions or be selected for a position.
But having a good looking and useful profile on LinkedIn has always been a bit tough to figure out…until now. Give your LinkedIn profile a makeover with these great tips.
#2: LinkedIn Adds “Groups You May Like”
If I didn’t already give you one reason to get started with LinkedIn, then here’s another. It has now become much easier to find groups that you will find value in joining and interacting with using the new “Groups You May Like” feature on LinkedIn.
While you’re there, you can check out a group that I personally manage, and that you may like: “Triathlon Coaching & Fitness Business Tips.”
#3: FourSquare Makes It Easier To Create Your Page
FourSquare allows customers to alert their social networks when they check into your gym or studio, and also interact with your brand via their mobile devices as you offer coupons, discounts and other incentives for them to be fans of your place of business.
Any brand, organization, or publication can now create their own FourSquare page, gain followers, share tips, check in, and reach their fans even easier now with FourSquare’s new self-serve page design.
Do you have questions or feedback? Leave them below!
Ben Greenfield s a fitness business coach and the author of “Personal Trainers’ Guide to Earning Top Dollar.” Visit Ben's blog at http://www.trainfortopdollar.com.
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