Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media tips for June 2012:
#1: Use Facebook’s Sponsored Stories to Advertise your Fitness Business
Why is the fact that Facebook went public important to you if you advertise on Facebook?
Simply put, Facebook needs to make more money. As a result, the company is making it much easier to create a sponsored story. When you post a comment to your Facebook page, you can choose to advertise that story on Facebook for a set budget by selecting the option in a dropdown box that appears under your comment. It’s as easy as one click.
Have a special event at your gym, a personal training discount, or a really interesting nutrition article? Turn it into a sponsored story and get new fans at a decent price.
#2: Start Using SpotOn to Spread Word of Mouth
SpotOn just launched as a new social media loyalty card to help small businesses drive traffic and create more loyal customers. Basically, SpotOn takes into account existing data like Foursquare checkins, Facebook Likes and other social media data to provide choices that are tailored to a customer and their friends.
So let’s say you have an amazing Hatha Yoga class that you want people to hear about. Get your gym onto SpotOn and it can spread like wildfire if people like your class, attend, and check in using their SpotOn app. And every little bit of word of mouth counts.
#3: Try Google+ Hangouts on Air
If you’re on Google+ (which you really should be), you can set up a video hangout with your followers on Facebook and Twitter to provide information on fitness, nutrition, etc. Even better, Google+ will now give you an embed code to put on your blog or website, and will also publish it instantly to your YouTube page.
This new feature is called Google+ Hangouts On Air, and I’d highly recommend you try getting your fans and followers onto a live video hangout!
Do you have questions or feedback? Leave them below!
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