Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media announcements for August 2012:
#1: Facebook Adds Recommendation Bar
You probably wish that while a reader is viewing your article, they would be informed of some of the other articles you’ve written on similar topics. Good news. This is where Facebook’s new recommendation bar comes in - follow the link to see how to install it. What’s unique about this bar is that it not only recommends your other blogs on similar topics to your reader, but it also provides more exposure for your articles because your readers can "like" and "share" what they are reading on your site. And it's no secret that the more "likes" and “shares” you receive, the more exposure you get.
On my personal blog, I’ve set the recommendation bar to pop up after you’ve been viewing an article for 20 seconds. Check it out here.
#2: Slideshare Gets Rid Of Flash
In my previous Social Media blogs here, I’ve recommended that you upload your fitness or nutrition presentations to Slideshare. This way, people can easily find them on the internet and you will increase your search engine optimization.
Slideshare just switched to a non-flash platform. This is great news because it means that people can now view your presentation on their smartphone or other mobile device – just one more way for you to get into people’s hands!
#3: YouTube Adds Face Blurring
Do you have clients or members at your gym who would give a testimonial, but only if they could remain anonymous? Thanks to YouTube, this is now possible. Just video record their testimonial, upload it to YouTube, and easily blur their face. Neato!
Do you have questions or feedback? Leave them below!
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