Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media announcements for March 2013:
#1: YouTube Changes It’s Channel Appearance
YouTube has made some significant channel appearance changes this month – one of them being the addition of the ability for you to have a channel “trailer.” This means that all visitors to your YouTube channel, who have not yet subscribed to you, will see a special message from you. This is a big opportunity for you to showcase your best video, or even make an offer to your channel visitors. See how I do it here.
#2: Instagram Hits 100 Million Users
The popular photo sharing app Instagram now has 100 million users. So how can you take advantage of this to grow your personal training brand? Here are three quick tips…
- Show Your Products
Use Instagram to show off a collection of your products – like your nutrition supplements…
- Introduce Your Employees
Introducing your followers to the people in your gym who keep your company going – like your personal trainers, front desk employees, etc…
- Engage with Clients and/or Gym Members
Ask questions in your photo caption, and respond to comments on your photos…
#3: Posterous Is Disappearing
In previous editions of this Blog, I’ve mentioned that I use the service “posterous” as a blog to privately share my fitness and nutrition logs with my clients. Unfortunately, Posterous is now shutting down – so you gotta get your information off of it! I’ll be transferring my stuff to a private Facebook group instead –and wanted to give you the heads up so you can act accordingly.
Do you have questions or feedback? Leave them below!
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