Welcome to this month’s edition of “Social Media for Fitness Professionals”! Each month, I bring you three of the latest developments in the world of online social media, explain what each new development means for you as a fitness professional, and tell you how to take advantage of these trends to grow your business and communicate with your clients.
Here are the top 3 social media announcements for January 2013:
#1: Google+ Introduces Communities
With the new Google+ Communities, you can create a gathering place for an event or a group. For example, for my upcoming live fitness event, I launched a private Google+ community for attendees to network prior to the event, find carpool or hotel room sharing, etc.:
Inside a Google community, people can post comments, plan events, start hangouts, and share the community with others across the web by using the +1 button. You should consider starting a community for your gym, personal training or fitness class or studio, or event.
#2: FourSquare Adds Events
Speaking of events, the popular social media “check-in” tool, Foursquare, has now launched the ability for you to add events.
Starting now, you can add events, like a fat loss competition or nutrition class to the Foursquare listings you manage. People will see the event when they check into your gym using FourSquare and can review the event by looking at their check-in history.
#3: Facebook Adds Repeat Events
Speaking of events…do you have events at your gym or studio that happen every week or every month, such as a core class, new member class, etc? Facebook introduced a new feature for events this month that allows you to quickly create an event similar to the one you previously hosted.
You just click “create repeat event” from a drop-down menu on your event page and Facebook will automatically populate a new event with details from the last event, including the invite list – saving you a bunch of time!
Do you have questions or feedback? Leave them below!
Subscribe to the PTontheNet blog via Email or RSS feed.
Subscribe to the PTontheNet blog via Email or RSS feed