As we approach the end of another year, it is that time where most people start making plans for the New Year. The same should be happening for us as fitness professionals.
Whether you are a fitness studio owner, independent personal trainer or work in big box gym, you should have a plan in place that allows your businesses to thrive.
My goal is to give you an easy way to do goal-setting that you can begin working on today!
Before we get into the specifics, we must first define what a goal is.
What Is a Goal?
Simply put, a goal is an aim or desired result. For example, one of my goals for 2018 is to stop doing everyday personal training and transition to being 100% on the side of things as the business owner to market my studio. Well, how do I go about achieving this desired result?
I must first make sure that my goals are S.M.A.R.T.
A Goal Must Be S.M.A.R.T.
I’m sure most of you have heard the acronym S.M.A.R.T. before. This simply means all goals must be: specific, measurable, achievable, relevant and time-bound.
Let’s expound on each one:
Your goals should be clear and specific. Answering these five "W" questions can help you:
- What do I want to accomplish?
- Why is this goal important?
- Who is involved?
- Where is it located?
- Which resources or limits are involved?
It's important to have measurable goals, so that you can track your progress and stay motivated. A measurable goal might address questions such like:
- How much?
- How many?
- How will I know when it is accomplished?
Your goals also need to be realistic and attainable to be successful. An achievable goal will usually answer questions such as:
How can I accomplish this goal?
How realistic is the goal, based on other constraints, such as financial factors?
Your goals need to matter to you and are in alignment with other relevant goals.
A relevant goal should answer "yes" to these questions:
- Does this seem worthwhile?
- Is this the right time?
- Does this match our other efforts/needs?
- Am I the right person to reach this goal?
- Is it applicable in the current socio-economic environment?
Every goal needs a “done by” date, so that you have a deadline to focus on and something to work toward. A time-bound goal can answer the following questions:
- What can I do six months from now?
- What can I do six weeks from now?
- What can I do today?
Making Goal Setting Simple
One of the easier ways to make goal setting is to break them into quarterly goals. This will allow you to get laser focused with working on only one goal/month. So, essentially you end up with 90 day “sprints” focused on three targeted goals.
I recommend making a list of goals for 2018 and then ranking them in order of importance to your business. From this list, you can pick your top three for each quarter of 2018.
Below is a sample 90-day fitness goal for the 1st quarter of 2018:
- Hire an administrator (January 2018)
- Come up with responsibilities and requirements.
- Decide how you will get the word out for the job.
- Set up the funnel and interview process.
- Hire admin no later than Feb 15.
- Revamp Your Current Sales Process (March 2018)
- Review your current sales process.
- Decide if you need to invest in a new sales process.
- Redo your service options to match new sales process.
- Implement new sales process by Apr 15th.
- Add 20 new clients (February 2018)
- Ensure you have the manpower to handle the new clients.
- Decide what form of marketing you will do (i.e. Facebook, referrals or public speaking).
- Begin working on the lead generation activities.
- Have 20 new clients in the door by May 1.
Now, these are just skeleton outlines. You will still have to make sure that each goal is S.M.A.R.T. and that each bullet point is supported by actually work being done.
For example, in goal #1 of hiring an administrator, you will have to set aside time to write down those requirements and responsibilities. This could take you a couple of hours or a couple of days, so make sure you measure your time wisely.
Goal setting does not have to be hard or complicated, which usually leads to inactivity. Inactivity leads to stagnation and your business suffers from not growing.
If you break your goals down into 90 day “sprints”, they become more doable and achievable. Try it today and see how much more relaxed and motivated you’ll be to achieve Jan 2018’s goals and how much your business will explode in 2018!
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