Should You Become a Personal Trainer?

Andrew Props | 28 Mar 2017

So, you’ve been going to the gym for a few years and you’ve been seeing great results.

You’ve read all the forums and articles you can get your hands on.

All your friends come to you asking you to help them put programs together, what they should eat and when or ...

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Music and Training

Paul Hooper | 23 Mar 2017

For many years, music and training have worked together; every gym around the world has some form of music playing over the speakers and many individuals listen to music on a personal music player while they train.

However, to ensure your clients and gym members achieve the best experience when ...

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How to Sell Fitness in a Crowded Market

Chuck Leve | 14 Mar 2017

Many times in the fitness industry, we hear a great deal about brand differentiation – the “what are you famous for?” or “what makes your business special?”

The reason, of course, is to give people a reason to sign up at your studio as opposed to the other guy’s.

The Reason ...

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Coaching Alcohol and Fitness

Kevin Mullins | 07 Mar 2017

splashing glass

Prohibition was a failed American experiment that lasted from 1920 until 1933 and resulted in the creation of new alcohols, hidden passageways, and even NASCAR. Driven by religious passion and pushed by the government officials who felt it, Prohibition made a perfectly normal activity illegal for thirteen years.

The funny ...

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Are You Wowing Your Fitness Clients?

Maurice Williams | 28 Feb 2017

Let’s face it; there are a lot of options for people to choose from when it comes to fitness.

Gyms, yoga studios, personal training studios, spin studios, Pilates studios, CrossFit…

It can be very overwhelming to the average person.

What is it that we can do as fitness professionals to help them ...

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