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Upsell or Downsell? Have We Been Doing It Wrong?

Dan Duran | 29 Jan 2015

Think about it. If you went into a car dealership and said, “I want a car that gets at least 15mpg, goes at least 100mph, looks nice, and comes in red,” and the salesman promptly showed you a red corvette, then what?  Let’s say you can’t “afford” it ...

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Does IIFYM Help with Client Compliance or is it Causing Problems?

Chrissy Zmijewski | 26 Jan 2015

If It Fits Your Macros (IIFYM) and flexible dieting are popular buzz words among clients and trainers alike.  Why wouldn’t they be?  What’s not to like?  Clients can lose weight and still eat their favorite foods.  Trainers have happy clients who love them because of ...

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Why the “Go Hard or Go Home” Mentality is a Recipe for Disaster

Chrissy Zmijewski | 01 Dec 2014

Social media and fitness magazine ads are full of athletic images with some kind of motivational quote, like:

  • “Go hard or go home.”
  • “No pain, no gain.”
  • “If you are tired of starting over, then stop giving ...

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Strategies to Gain and Retain Paying Clients

Michelle Roots | 09 Oct 2014

Whether you're new to the personal training industry or you have 10 years' experience under your belt, it's important to have specific strategies in place for gaining new clientele, as well as keeping current paying clients in your system long term. Although the days of brochures, paid magazine/newspaper advertisements ...

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Gluten: Good To Go Or Got To Go?

Teri Gentes | 01 Sep 2014

Gluten - from the intolerances, sensitivities or the more serious celiac disease - it's a hot and somewhat controversial issue with many. While intolerance and sensitivity are viewed as a fad by some, numerous experts (including doctors, nutritionists and scientists) suggest some of us need to avoid this protein.

Most ...

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