Paul Russell is a chartered psychologist who works at the English Institute of Sport preparing world class funded athletes for Olympic and World Championships. He is also a senior lecturer in Sport and Exercise Psychology at the University of Bolton, where he is the director of the Masters program in Strength and Conditioning. As an academic, he has authored over 30 articles and is a regular contributor to the Fitpro magazine. Paul’s company, Fifth Space Consultants, provides exercise psychology CPD courses for the fitness industry, specializing in client retention and adherence.