How Fear Prevents Personal Training Clients From Achieving Their Goals

Joseph LeDoux
  

If understanding why your personal training clients do the things they do as well as what causes them to fail is important to you, than this may be among the most important interviews you will ever hear.

Much of what we know today about the effect that fear and anxiety has on our behavior we have learned from the work of neuroscientist Dr. Joseph LeDoux. A world renowned professor, researcher and author, he is one of the most widely quoted authorities in the behavioral sciences.

Join us in this interview as Dr. LeDoux explains the role of willpower, how it works and why at times it fails to be an effective change strategy. Dr. LeDoux also explores the anatomy of the brain to dispel the myth that our clients can change the way they feel and consequentially their behaviors by changing their thoughts.

Learn why working on a level of sensory information and behavioral responses are a more effective strategy in helping our clients achieve their goals than working on the level of thought.