Bootstrapping

Marjorie Geiser
  

• What is meant by the term bootstrapping?
• 99.9% of businesses start on a bootstrap budget
• Any service based business can start on a shoestring
• 13 bootstrapping strategies
  • Cash flow not profits
  • Just do it
  • Get your name out there
  • Create a website
  • Keep your day job
  • Do most of it on your own
  • Focus on function
  • Forecast
  • Start with what you know
  • Say yes!
  • Emphasize what makes you unique
• What holds people back
• Our inner conversations
• Learning what works and doesn’t work
• How does your fear serve you?
• Non-negotiable strategies to your success
  • Emphasize why you’re unique
  • Always say yes
  • Making contact
• Are entrepreneurs made or born?
• Tolerance to risk
• The entrepreneur vs. the "intrapreneur"
• The mindset of being self employed
• Treating your employer as if they were your top client
• Bringing passion to what you do
• The current economic climate
• IHRSA: Out of 180 health clubs surveyed, two-thirds reported that from January 2008 to January 2009, they either maintained or increased revenue, retention, new memberships and attendance.
• Trainers need to be creative
• Semi private training
• Presentations
• Stress reduction
• Capitalize on the situation
• This is the perfect time to start working on your own business
• 16 out of the 30 companies that make up the Dow Jones, started up during a recession
• Bring your passion to help your company grow