3 Keys to Building Your Business

Sherri McMillan
  

• Emerging trends in the fitness industry
• Evolutions of group training
• Personal training isn’t just one on one anymore
• Lower price point
• Greater training frequency
• Higher income - less drama
• Staying motivated and productive in the current economic climate
• Current economic climate presents challenges and opportunities
• Group training creates security within your income stream
• Weight loss challenge
• Creating more options for your clients
• When you do it right, everyone can win
• Having systems in place
• If it not written down, its open for interpretation
• Without systems, as you grow, you’re just managing crisis
• Treating the business as your own
• Thinking of your business as a puzzle
• Learning from the experience of others
• What do you want the experience to be from your clients' perspective?
• What exactly do you want it to look like when you’re finished?
• Systematizing your business is an ongoing process
• Going to bed reading
• A lover of knowledge
• Tapping into the brains of experts
• McMillan recommended reading list
  • The E-myth
  • "One Minute Manager" by Dr. Kenneth Blanchard 
  • John Maxwell on Leadership
  • Robert Sharma
  • Stephen Covey
  • Raving Fans
  • Trade Journals
• You give and you get back
• You’re going to have to put in long hours
• Creating a culture that is community focused
• Systems create your business template
• Knowing what an experience should look like and feel like
• Create a high profile business
• Three keys to building your business
  • Systematize your business
  • Be an insatiable learner
  • Be an insatiable giver

COMMENTS

Hunter, Cynthia | 22 Nov 2011, 16:18 PM Why are trainers so afraid to talk about the business side of training and making money? Of course we CARE, that's why we do what we do! But to make it sustainable we have to be successful business people!

Brody, Robert | 25 Sep 2009, 07:00 AM Remember folks it is not all about the money it is about helping people. I think there is too much focus on the money aspect of this business now rather than helping people become healthy and strong.

Podzemny, Roman | 03 Aug 2009, 11:37 AM Sorry, but i don´t agree.Sounds to me like its more about money and not about the client. I am a personal trainer not a class instructor anymore. All my clients are different and got different needs, different program. Most of the people can sense that you do CARE.

Finch, Lucas | 28 Jul 2009, 02:23 AM I agree. Fantastic content. More of the same please! Can you get interviews with the authors of any of the listed books?? thanks!

Wellburn, Chrystle | 22 Jul 2009, 11:32 AM This audio spoke to me and definitely put me in a more positive and productive state of mind for my business. Please get more content like that, it is fantastic!